We kicked off the 30th anniversary of the iconic Milk Mustache with an exclusive influencer event in LA, inviting creators and influential Gen Z voices to step into the ’90s nostalgia of this iconic campaign. Guests posed for portraits, shared their experiences online, and generated instant social buzz that set the tone for everything to follow. From there, as our mobile studio hit the road from LA to Boston, we worked with creators to engage with the experience, helping to drive momentum around the campaign.

The excitement didn’t stop there; influencers and everyday milk lovers began sharing their posters at home, while others who spotted themselves featured in our OOH campaign celebrated being part of this cultural moment with their followers. This campaign blended influencer power with nostalgic print in a way that only got milk? could.